Brand Experience Through a Logo-Branded Paper Bag
The brand experience begins the moment you take it home.
Project Overview
A gift shop approached us about a paper bag that could strongly convey the store’s brand image.
Packtoss produced a simply designed paper bag with the logo mark effectively placed, designed so the brand experience begins the moment it is taken home.
The Customer’s Challenge
- Wanting to strongly convey the store’s brand image
- Wanting a design that is simple yet memorable
- Wanting versatility that works across a wide range of products
Packtoss’s Proposal
We adopted a simple design with the logo mark placed at the center, using negative space to highlight the brand’s world view. The material used is a paper with a natural texture.
This design led to the following results.
- Achieved a simple yet memorable brand appeal
- Ensured versatility across a wide range of product categories
- Contributed to improving the store’s brand image
Key Points of This Case
A minimal design that makes the most of the logo
A layout that makes use of negative space effectively highlights the logo mark.
Expressing brand image through material selection
Choosing the paper’s texture allows each brand’s individuality to be reflected in the packaging.
Applications Across Stores and Shops
This can be applied as a shopping bag for a wide range of stores, including apparel, general goods, and food.
*This case study is a reference example introducing our production track record. Actual project photos and detailed data will be added progressively.