Shirokumaya CAFE | Paper Baking Mold for Chiffon Cake
Delivering the taste and world of baked goods, just as they are.
Project Overview
Shirokumaya CAFE wanted their signature chiffon cake to go straight from oven to shelf in one container. Packtoss answered with a paper mold printed with original artwork, built to handle baking and display in a single piece.
The Customer’s Challenge
- It should go from the oven to the shelf without unmolding.
- The packaging itself should carry the brand.
- It has to meet food-safety standards, no exceptions.
Packtoss’s Proposal
A heat-resistant paper mold printed with an original character and shop logo, designed to carry the cake from baking through display. A clear film wrap keeps that fresh-baked look intact.
This design led to the following results.
- Simplified production by skipping the unmolding step
- Packaging that reads as the brand at a glance
- One container does the job from bake to sale
Key Points of This Case
One-Stop Support from Baking to Sale
By using heat-resistant paper, we integrated the baking mold and the retail packaging into one.
Original Printing That Conveys the Brand’s World
Printing the store’s character and logo directly creates a brand experience from the moment it is picked up.
Applicable to Baked Goods in General
This can be applied not only to chiffon cakes but also to a wide range of baked goods, such as pound cakes and muffins.