Project Overview

A skincare brand approached us wanting to bring a sense of unity to their multiple product lines through package design.

Packtoss used a cylindrical package shape as the base and incorporated a common design motif, creating a sense of unity across the entire product line.

The Customer’s Challenge

• Wanting to bring design unity to multiple product lines
• Wanting the brand’s world view to come across when the products are displayed together in-store
• Wanting to appropriately express each product’s individuality as well

Packtoss’s Proposal

We used a cylindrical package shape as a common format across the product line, expressing each product’s individuality through variations in color and pattern. Using a common design motif, such as a floral pattern, creates a sense of unity.

This design led to the following results.

• Improved the product line’s appeal when displayed together in-store
• Unified the brand’s world view across the entire product range
• Achieved a sense of unity while preserving each product’s individuality

Key Points of This Case

Line development through a common format

Unifying the package shape creates a sense of cohesion across the entire product line.

Expressing world view through a design motif

Using a common motif visually conveys the brand’s world view.

Applications Across Skincare and Hair Care Products

This can be applied to a wide range of skincare and hair care products, including lotions, emulsions, and shampoos.

*This case study is a reference example introducing our production track record. Actual project photos and detailed data will be added progressively.

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